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JGFR is a well- established research business, based in Wimbledon, specialising in financial and business research. It provides regular commentary and analysis on consumers attitudes and financial behaviour as well as undertaking client specific studies and reports.

Our aim is twofold:

  • to provide relevant, timely and customer focused market research and intelligence based on our regular tracking studies of consumer confidence and savings, investment, borrowing and debt repayment activity.
  • to fill client information and knowledge gaps through ‘off the peg’ financial research and by undertaking specially commissioned research-based reports and assignments in the UK and abroad.

Why use JGFR?

  • Provides forward looking insight into consumer's financial behaviour
  • Adds value, cost effectively
  • Is easily accessible and convenient
  • Stimulates thinking
  • Good to work with, personable approach
  • Confidence and activity survey provide vital measures to add to the marketing dashboard
  • Targeted, focused and trusted
  • Track record, good industry network and credible


"These are excellent materials and place you in a special and informed position on these issues" (Chief Executive, leading consumer body)

"As a quarterly review of Consumer sentiment and forecast short term demand I was very impressed." (Major UK Financial Services Brand)

Current and past clients include HBOS, Lloyds TSB, Barclays, GE Money, Norwich Union, National Savings & Investment, The Council of Mortgage Lenders, Mintel, Marks & Spencer Financial Services, The Marketing Society, Abbey, Union Direct, The Consumers Association, Sony, Legal & General, The Financial Services Authority and IKEA

We have produced articles for trade publications including Financial Marketing, Argent (the trade magazine of the Financial Services Forum), the Council of Mortgage Lenders and the Society of Business Economists.

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