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Sports Centre

JGFR has established a Members Sports Centre to track consumers attitudes to the  build up to the 2012 Olympic Games.

In June 2007 Olympics Minister Tessa Jowell unveiled ‘Our Promise of 2012’ which outlines the gains envisaged for London and the whole UK from hosting the Games and creating a lasting legacy:

The five promises are:

v     Making the UK a world-leading sporting nation

v     Transforming the heart of east London

v     Inspiring a new generation of young people to take part in volunteering, cultural and physical activity

v     Making the Olympic Park a blueprint for sustainable living

v     Demonstrating the UK is a creative, inclusive and welcoming place to live in, visit and for business

Statistics and goals

A study ‘Taking Part’ commissioned by the Department of Culture, Media and Sport among 27,000 adults and published in May 2005 found that 69% of adults (some 27.5 million) had actively participated in sport in the past 12 months.

By 2012 Sport England aims to have 2 million more people involved in sport.

The goal of the British Olympic Association is to achieve 4^th place in the 2012 medal table. All 26 participating sports have been funded to an unprecedented level with National Federations registering increased interest in their sports.

JGFR Survey questions

The benefits of the Olympics to the UK economy

In June 2005 1,000 adults aged 16+ were asked by GfK NOP whether the following statement applied to them: ‘Winning the Olympic bid will boost my confidence about the prospects for the UK economy’ 

In March 2007 2,000 adults aged 16+ were asked by GfK NOP whether the following statement applied to them:‘Winning the Olympic bid has boosted my confidence about the prospects for the UK economy’

The results of the two surveys are shown in the attached charts here

Capturing the nation’s sporting inspiration

In March 2007 2,000 adults aged 16+ were asked by GfK NOP whether the following statement applied to them: ‘I expect the London Olympics to be the greatest sporting event of my lifetime’ 

The results of the survey is shown on the attached chart here